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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Logos & Branding
Pandora's Box
Explore an interactive retelling of Pandora's Box, where the narrative unfolds through a graphic storytelling experience built entirely with Wix Studio's CSS Grid. The project transforms the grid into both a storytelling device and a showcase of its layout capabilities, demonstrating how structure, rhythm, and interaction can shape a narrative online.
Project received an Awwwards Honorable Mention and won the Awwwards No-Code Site.
Project received an Awwwards Honorable Mention and won the Awwwards No-Code Site.
Wix
A showcase of marketing design for 3 distinct teams within the Wix brand: Partners, targeting individual website creators for clients; Enterprise, focusing on large scale companies utilizing Wix's web platforml and Wix Studio, aimed at professional design and product oriented clients building on the platform. The showcase highlights tailored strategies that align within the Wix diverse client base and brand.
Illustrations
Various illustrations done over the years.
Closer
The project explores the employee-manager relationship in corporate environments where pressure and burnout often weaken interpersonal connections. Employees may hesitate to share struggles, while managers may lack the skills to provide meaningful support.
To address this, the project introduces a digital app that fosters empathy through anonymous check-ins, emotional insights, and support options like one-on-one meetings or chats. Managers receive a team-wide emotional overview without breaching privacy. Employees seeking help appear incomplete, symbolizing the need for support. By balancing critique with practical solutions, the app helps companies recognize burnout patterns, encourage open communication, and create a more compassionate workplace.
To address this, the project introduces a digital app that fosters empathy through anonymous check-ins, emotional insights, and support options like one-on-one meetings or chats. Managers receive a team-wide emotional overview without breaching privacy. Employees seeking help appear incomplete, symbolizing the need for support. By balancing critique with practical solutions, the app helps companies recognize burnout patterns, encourage open communication, and create a more compassionate workplace.
Hypnotic Loop
Immerse yourself in a hypnotic visual experience that captures the relentless consumerism loop and explore how you can create motion with running text on wix studio.
Project received an awwwards honourable mention & featured on muzli inspiration.
Project received an awwwards honourable mention & featured on muzli inspiration.
Lost Postcards
This project reinterprets the work of Zeev Raban using ai, generating postcards that contrast his idealized art nouveau style with a realistic portrayal of life in the Yishuv. Instead of romanticized imagery, the postcards—built from hundreds of generated images—depict the true hardships of early settlers, from harsh climates to communal kibbutz life. By blending Raban’s aesthetic with documentary elements, the project offers a unique fusion of nostalgia and realism, exploring how ai can be a tool used by designers and not an entity that dictates the design.
In My Place
The project examines themes of appearance and identity, and the harmony and dissonance of the two together.
As an adoptee from china who grew up in Israel, i chose to convey my Israeli identity through an urban environment of typical Tel Avivian apartment buildings from my childhood. They are decorated from the outside with illustrations of the migration of the red crown crane and are therefore given a Chinese outer appearance. The illustrations were done in a chinoiserie style, which symbolises the essence of the western gaze on the far east.
Project was featured in portfolio's "annual best projects" exhibition 2018, & in Tel Aviv Illustration week's "Format" exhibition 2018 & in Shenkar's ״The Sins of Design" exhibition 2019
As an adoptee from china who grew up in Israel, i chose to convey my Israeli identity through an urban environment of typical Tel Avivian apartment buildings from my childhood. They are decorated from the outside with illustrations of the migration of the red crown crane and are therefore given a Chinese outer appearance. The illustrations were done in a chinoiserie style, which symbolises the essence of the western gaze on the far east.
Project was featured in portfolio's "annual best projects" exhibition 2018, & in Tel Aviv Illustration week's "Format" exhibition 2018 & in Shenkar's ״The Sins of Design" exhibition 2019
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